André Bento
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My first 30, 60, 90 days as a Product Manager
I have recently joined a new company: EV Connect. This is my 3rd role as a Product Manager, so I have had couple experiences and learning of starting fresh. As I am taking my first steps on my new venture, I thought I should map how I want my first 90 days as a product…
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Public Roadmap: Idea Shortcut’s Q4 Plan
In this article we’ll look into our plans and commitments for the rest of the year. This will be the first post of our Public Roadmap series, where we will announce ideas and ask for feedback. I have recently got a new senior product manager role at a new company: EV Connect. One of my…
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Product Discovery – 13 important PFRAQ questions to ask
Product Discovery describes the work required to decide what to build on a product, feature or initiative. On this article we’ll explore 13 PRFAQ questions to ask yourself when doing Product Discovery. Questions around what and why something should be built are the focus of discovery. At this stage it’s important to spend more time…
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Innovating after 6 p.m.: stretching the blanket
I’m a guy with a lot of ideas, most of them are pretty bad, nonetheless I can’t prevent myself from constantly trying to invent, optimize and innovate. I am like this at work, at home, with friends, with family and also on my personal projects. I guess this is what’s leading me to create a…
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Press Release Generator: The Idea
Ever had problems expressing your business idea? Sometimes an idea sounds promising, but when you try to pitch you fall short in hitting the questions that prove it’s value. At Idea Shortcut we’re big fans of Amazon’s Working Backwards framework, which focus on developing products working backwards from the customer. A great exercise to do…
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Failing Fast in Enterprise: Part 3 – The Solutions
This is the third of three articles that explore the challenges of using Failing Fast strategies in enterprise. On the previous article we covered the problems B2B companies face when trying to failing fast. On this article we’ll cover a set of coping mechanisms to safe guard the use of Fail Fast strategies in enterprise. Hyper…
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Failing Fast in Enterprise: Part 2 – The Problems
This is the second of three articles that explores the challenges of using Failing Fast strategies in enterprise. On the previous article we presented the Failing Fast strategy and talked about MVPs. On this article we’ll cover the problems B2B companies face in failing fast. Fat MVPs Setting expectations with customers tends to be easier…
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Failing Fast in Enterprise: Part1 – The Strategy
This is the first of a set of three articles that explores the meaning, challenges, pitfalls and solutions of using Failing Fast strategies in established B2B businesses. Failing Fast Those of us working on product and innovation, or anyone with an interest in entrepreneurship have probably heard the term “Failing Fast”. Failing fast is a…
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Music Cutter or Exit Music App (For a Film): The idea
The Context On my wife’s 30th anniversary I decided to make her a video with flash backs of her life, from the time she was little to the present day. I have asked my parents-in-law for old photos and gathered tons of footage from time we’ve been together. Given that most of the material were…
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2022: The year where privacy can hurt Publishers and … Users
I think it’s fair to say most of us are happy to leave 2020 behind. We’re all hopeful that 2021 has better things to come, including the returning of freedom of circulation after harsh lockdowns across the globe. Following privacy trends introduced in previous years, with GDPR, CCPA, ITP, 2021 also marks 1 year since…