Ever had problems expressing your business idea?

Sometimes an idea sounds promising, but when you try to pitch you fall short in hitting the questions that prove it’s value. At Idea Shortcut we’re big fans of Amazon’s Working Backwards framework, which focus on developing products working backwards from the customer. A great exercise to do when you want to mature a product idea is to start by writing its press release to fully visualize, the customer, the problem/opportunity and the solution.

Writing a press release is also not always easy. In order not to forget any important aspects of a press release we created a tool that asks the key questions and spits out a cohesive press release, check it out!