The Jobs Roadmap is a straightforward process that enables companies to consistently uncover new opportunities and generate great ideas. It’s based on the groundbreaking work of Harvard Business School Professor Clayton Christensen, who popularized the concept of Jobs to be Done as a surefire way to spur innovation through looking not at what people happen to buy today, but rather at what are the underlying jobs they are trying to get done. By combining a deep understanding of customer needs, attitudes, and behaviors with hard data on the market landscape, the Jobs Roadmap enables companies to arrive at insights and solutions that are original and profitable. It makes the concept of Jobs to be Done highly actionable.”

Stephen Wunker – Jobs to Be Done